Privacy Policy

Last updated October 02, 2025

​

This Privacy Notice for NXT Agricultural UK Ltd. (doing business as NXT Agricultural) (“we”, “us”, or “our”), describes how and why we might access, collect, store, use, and share (“process”) your personal information when you use our services (“Services”), including when you:

​

• Visit our website at http://www.nxtagricultural.co.uk or any website of ours that links to this Privacy Notice

• Engage with us in other related ways, including any sales, marketing, or events

 

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@nxtagricultural.co.uk.

 

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

​

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

​

Do we process any sensitive personal information? We do not process sensitive personal information.

​

Do we collect any information from third parties? We do not collect any information from third parties beyond the processors we use to operate our website and business as described in this Notice.

​

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

​

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

​

How do we keep your information safe? We have organisational and technical measures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100 percent secure.

​

What are your rights? UK privacy law gives you certain rights over your personal information. Learn more about your privacy rights.

​

How do you exercise your rights? The easiest way to exercise your rights is by submitting a request to us at the contact details below. We will consider and act upon any request in accordance with applicable data protection laws.

​

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

 

Table of contents

​

1. What information do we collect?
    

2. How do we process your information?
    

3. What legal bases do we rely on to process your personal information?
    

4. Cookies and similar technologies
    

5. When and with whom do we share your personal information?
    

6. Is your information transferred internationally?
    

7. How long do we keep your information?
    

8. How do we keep your information safe?
    

9. Do we collect information from minors?
    

10. What are your privacy rights?
     

11. Controls for do not track features
     

12. Do we make updates to this Notice?
     

13. How can you contact us about this Notice?
     

14. How can you review, update, or delete the data we collect from you?
     

 

1. What information do we collect

Personal information you disclose to us

In short: We collect personal information that you provide to us.

​

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

​

Personal information provided by you. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• names
• phone numbers
• email addresses
• mailing addresses
• billing addresses

​

Sensitive information. We do not process sensitive information.

​

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

​

We also collect technical and usage information when you use our website, such as IP address, browser type, pages viewed, and interactions with our cookie banner. See section 4 for details.

 

2. How do we process your information

In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

​

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

• To deliver and facilitate delivery of services to you. We process your information to provide you with the requested service. Legal basis: performance of a contract.

• To respond to user enquiries and offer support. We process your information to respond to your enquiries and solve issues. Legal basis: legitimate interests and performance of a contract where applicable.

• To fulfil and manage your orders. We process your information to fulfil and manage orders, payments, returns, and exchanges. Legal basis: performance of a contract and legal obligation for record keeping.

• To send you marketing and promotional communications. We process the personal information you provide for marketing if this is in accordance with your marketing preferences and the rules under PECR. You can opt out of marketing at any time. Legal basis: consent, or legitimate interests where the soft opt in applies for existing customers.

• To protect our Services. We process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention. Legal basis: legitimate interests.

• To comply with law. We process your information where needed for tax, accounting, and other legal requirements. Legal basis: legal obligation.

• To save or protect an individual’s vital interests. We may process your information when necessary to save or protect an individual’s vital interests, such as to prevent harm. Legal basis: vital interests.

 

3. What legal bases do we rely on to process your personal information

In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under UK GDPR, such as consent, contract, legitimate interests, legal obligation, or vital interests.

​

• Consent. We may process your information if you have given us permission to use your personal information for a specific purpose. You can withdraw your consent at any time.

• Performance of a contract. We process your personal information to fulfil our contractual obligations to you, or at your request before entering into a contract.

• Legitimate interests. We process your information when it is necessary for our legitimate business interests and these do not outweigh your rights and freedoms. For example, to respond to enquiries, improve our website, and prevent fraud.

• Legal obligations. We process your information where it is necessary for compliance with our legal obligations, such as keeping financial records for HMRC.

• Vital interests. We may process your information where it is necessary to protect your vital interests or those of another person.

 

4. Cookies and similar technologies

In short: We use cookies and similar technologies. Non essential cookies are used only with your consent, which we collect and store through our consent management platform.

​

Website platform and consent tool. Our website is built on Wix. We use the Usercentrics Consent Management Platform to display our cookie banner, collect your choices, and respect your preferences. The banner allows you to accept or reject non essential cookies, and to change your choices at any time.

​

Types of cookies we use.

• Strictly necessary cookies. Required for the website to function, for example to provide security, network management, and accessibility. These do not require consent.
• Analytics and performance cookies. Help us understand how visitors use our site so we can improve it. These are used only with your consent.
• Functional or preference cookies. Remember your choices and settings. Used only with your consent where not strictly necessary.
• Advertising or marketing cookies. Used to deliver relevant advertising. These are used only with your consent.

​

Examples of cookies that may be set on our site
The exact cookies can vary depending on the features you use and any apps installed on Wix.

 

Typical examples include:
• Wix essential cookies for load balancing and session management
• Consent record cookies set by Usercentrics to store your choices
• Analytics cookies, for example those used to measure page views and website performance, if enabled by you
• Marketing pixels, if enabled by you

​

Managing your cookies. You can manage your preferences through the banner at any time. You can also set your browser to block or alert you about cookies. Blocking some cookies may impact site functionality.

 

5. When and with whom do we share your personal information

In short: We may share information in specific situations described in this section and with the following third parties.

​

We may need to share your personal information in the following situations:
• Service providers and processors. Companies that provide services to us such as website hosting and infrastructure (Wix), consent management (Usercentrics), payment processing, email and customer communications, cloud storage, and professional advisers. They are required to keep your data secure and use it only on our instructions.

• Business transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of our business to another company.

• Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

• Legal and regulatory. We may disclose your information to comply with applicable law, lawful requests, and to protect our rights.

 

6. Is your information transferred internationally

In short: We may transfer, store, and process your information in countries other than your own.

​

Our servers are located in Germany. Your information may be transferred to, stored by, and processed by us in our facilities and in the facilities of third parties with whom we share your personal information, including service providers that operate outside the UK. Where we transfer personal data outside the UK, we put in place appropriate safeguards such as the UK approved international data transfer mechanisms, including the UK Addendum to the EU Standard Contractual Clauses or equivalent measures. Copies of the relevant safeguards can be provided upon request.

 

7. How long do we keep your information

In short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

​

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law. For example:

• Order and payment records. Kept for six years to meet legal and tax requirements.

• Marketing contacts. Kept until you withdraw consent or object, after which we will suppress your details from future marketing.

• General enquiries. Kept for up to two years after our last contact, unless needed longer for a specific reason.

​

When we have no ongoing legitimate business need to process your personal information, we will delete or anonymise such information. If deletion is not possible, for example because your personal information is stored in backup archives, we will securely store your personal information and isolate it from any further processing until deletion is possible.

 

8. How do we keep your information safe

In short: We aim to protect your personal information through a system of organisational and technical security measures.

​

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

 

9. Do we collect information from minors

In short: We do not knowingly collect data from or market to children under 13 years of age.

​

We do not knowingly collect, solicit data from, or market to children under 13 years of age, nor do we knowingly sell such personal information. If we learn that personal information from a child under 13 has been collected, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from a child under 13, please contact us at info@nxtagricultural.co.uk.

 

10. What are your privacy rights

In short: UK data protection law gives you rights to access and control your personal information.

​

You may have the right to:
• request access to your personal information and obtain a copy
• request correction of inaccurate information
• request deletion of your personal information where it is no longer needed
• restrict or object to certain processing
• request data portability
• withdraw consent at any time where we rely on consent, for example for marketing

​

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the UK and you believe we are unlawfully processing your personal information, you also have the right to complain to the UK data protection authority, the Information Commissioner’s Office at www.ico.org.uk.

​

You can exercise your rights by contacting us using the details below.

 

11. Controls for do not track features

Most web browsers and some mobile operating systems and mobile applications include a do not track feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing do not track signals has been finalised. As such, we do not currently respond to do not track browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

 

12. Do we make updates to this Notice

In short: Yes, we will update this Notice as necessary to stay compliant with relevant laws.

​

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

 

13. How can you contact us about this Notice

If you have questions or comments about this Notice, you may contact our privacy contact by email at info@nxtagricultural.co.uk, by phone at

+44 20 3966 5700, or contact us by post at:

​

          NXT Agricultural UK Ltd.
          Privacy Contact
          Corringham
          Stanford le Hope, United Kingdom SS17 9ER
          United Kingdom

 

14. How can you review, update, or delete the data we collect from you

Based on applicable laws, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please contact us using the details above.